Even More: The Show

We sat down with Lydia Thomas (a.k.a. Bloom n Grow Gal) recently to talk about her work and her show Peanut Butter & Jam at Flux, which featured a selection of artists from the SlapCity collective. Lydia is not the type to sit still and she is already getting ready to present her next show, the follow up to More: The Show at the Boxed Quarter earlier this year. More: The Show and the new exhibition Even More: The Show are a platform for Ōtautahi female artists, from painters and illustrators to designers and craft artists, from those who work at home, in the studio or in the streets. The premise is to ensure the scope of creativity is not restricted and that people are empowered to show their work to the world, in many cases, for the first time in an exhibition setting. That intention is revelatory of Lydia’s generous nature, she is infectiously energetic and it is always a pleasure to sit down and chat about what she has in store with the latest Hello, I am the Show event…

It wasn’t too long ago that we sat down to talk about Peanut Butter & Jam

Yes!

I imagine you woke up the next day and were straight onto this new project, right?

Yeah, I have like two days of rest and then I’m like, right, what can I do now? I always tell myself I’m going to have a holiday, that I’ll take a break, but I can’t sit still. I need to be focusing on the next challenge. I wanted to fit another More show in before Christmas, that was my goal. It has definitely been more challenging this time around with COVID, but just having something to look forward to has been the big drive this time, we need this, we can’t keep canceling things and postponing things. I mean, if you are going into lock down then you have to, but I felt like I had to keep this one going!

This show is the second incarnation of the More: The Show concept, with a new line-up of local female artists, was it always something that you thought was going to become a recurring series?

Nah, I didn’t. I mean, I never thought it was going to work! That’s probably terrible to say, but you know, I was like, I’ll just give it a go. I thought that it would only attract a couple of artists, but then more artists wanted to get involved and I just can’t say no to people. So, the show happened, and afterwards I was getting messages asking when’s the next show was coming. I think what excites me about being able to run your own show is that I’m in charge of the rules and I can make the decisions around what kind of art I want. I love giving the opportunity to people who do embroidery or street art and giving them a platform to put it in a show. I’m so excited this time around, I’ve got people showing clothes and mustard tins, it is so out of the box that I really, really like it.

From what I’ve seen already seen, it is a diverse range of artists… 

Yeah, it’s great!

With More: The Show you started with an expectation that it would be small, but then people would say, I’ve got a friend who does this, or I’ve got another friend who does that… Has it been the same this time?

More got a small following on social media and then I created a website which is a collection of the shows and the artists, as well as promoting my own art. I wanted it to become a catalogue. I created a subscription box that people can subscribe to hear about More shows. I realized I needed to actually have a new show that people are going to subscribe to hear about! It’s mind blowing when you start getting subscribers and you have no idea who they are. I don’t really know where half the people have come from, which is great, that’s the point of it, I feel like I’m doing my job! It’s easy if I’m only targeting my friends…

As you grow, everybody brings their own world to it as well and increases the eyes on it, right? Lockdowns have showed us more than ever the importance of having some type of outlet and creating the opportunity for people to reveal what they’re doing is really empowering, for those artists and for you. The artists realise that what they are doing is important, it might not be changing the world, it might be a very personal thing, but it is still really valid and that’s really important…

For Peanut Butter & Jam, I’d approached people teethlikescrewdrivers, who just never associated themselves with being an artist, and he pulled it off and it was amazing, and it’s the same this time around. I’ve got somebody who has produced this beautiful macrame lamp shade and I asked for her artist bio and she was like: artist bio? I’m an artist? Yes, you are! Look at this beautiful masterpiece that somebody’s going to buy and hang and it’s gorgeous. It’s about changing people’s perceptions that what they’re doing is art and it is beautiful.

While it is an all-female line-up, there is no thematic brief, right? That it is all female artists is enough for it to be powerful…

Yeah, I would get messages asking: what’s the theme? What do I have to stick by? For me, the fact that it was a female art show was enough. I don’t want to restrict it any more than that. It’s a platform for females to do what they want to do. There’s no rules after that. Just do what’s on your mind, do what feels right in the moment. That’s what I’ve done and it seems to work so far.

That’s kind of the philosophy that runs through it all?

I don’t feel like I’ve been in enough art shows to know what I’m doing, I don’t know how I’m pulling it off! Other than when I was at university, I’ve been in very few art shows, so my experience with running them is that I’m just a very kind of organised person, I know how I like things and that’s how I’m doing it. I’m not really sure how other people have worked in the past with shows, but I get so many emails asking is this going to be OK? Is this going to work? Or saying: I’ve done this now, I’m worried. My response is always, it’s cool! It will work! It’s going to work! I just have this mindset that it’s going to work no matter what happens, so don’t stress. If I’m not stressing, you shouldn’t be stressing!

In the past, there might have been a tendency to follow a traditional approach, so I think that by not adhering to conventional rules, it reflects where this city is now. Speaking of where it’s at, you’ve got a new venue for this for this show as well…

I’m in the old Green Lane which is the new Clubhouse Creative. Originally the first More was supposed to be there and I got a bit panicked about the walls and thought maybe I just need to start small. But this time around I was like, I can do this now. I want more artists. I want to give more people the option to be involved. The walls are massive so people can submit bigger pieces as well, because last time some artists enjoyed the challenge to do something around the A3 size, but this time they wanted to go big or go home. So, to put it in a warehouse was exciting. I love that kind of grimy, dirty look as well. I’m not so much into white walls. I like off-white, dirty walls with texture…

It also brings up the possibility to think beyond hanging a piece on a wall, maybe more object art, or works that sprawl out in different forms, almost like installations. Now that you have more room you can have a broader scope of display. Have those conversations come up?

There’s been a bit of talk about live art and things like that, like we did with Peanut Butter & Jam. I’ve got a bit of a performance for the opening night with people hula hooping and things like that and there will be a DJ, but I didn’t go down the line of live art this time. I think the whole Hello, I am The Show idea is something that I really want to keep developing and working on and I think for the new year, my goal is to get somebody else on board that can help me with extra little touches to just go bigger. This time around there is like 35 female artists, I know, it has got too much again! Doing the socials, making sure everybody’s kept in the loop, all of that is so important to me and every time I bite more off than I can chew! So, I need to get somebody else on board. Someone who is just as passionate and also doesn’t mind putting in a lot of work for not a lot of money! But there are a lot of good feelings that you get back instead!

Do you think you will explore individual shows, or is the concept strongly collaborative and sort of community-based?

My idea is not collaboration as such, it’s the pop-up idea that I love: here’s a space, let’s pop something up for a couple of days then it can disappear again, kind of like street art, you know? You don’t know how long it’s going be there, so you have got to go and see it. So, I would love to work with individual shows and things like that in that context, with like a tent or a caravan maybe that appears around town.

Give us your best sales pitch for Even More: The Show!

I’ve drawn a blank! No, here: Even More: The Show. Female artists from around Ōtautahi. Opening night is on Thursday 14th October, 5:30 to 8:00pm. There will be wine, there will be beer. There is going to be such a broad selection of art, there will literally be something for everybody. Big things, tiny things, beautiful things, sparkly things, clothes… It’s on for two days after opening night, so you have got to get in there, that’s the fun of it!

Thanks Lydia!

Get down to Clubhouse Creative (22 Southwark Street) on Thursday, 14th October, 2021 for the opening of Even More: The Show, from 5:30pm to 8:00pm. Even More: The Show is open 15th – 16th October. For more information, head to Hello. I am the Show on Facebook

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