I might be a bit biased (Disclaimer: I was the author of the Ghosts on Every Corner book and have been involved in the project since it’s initial genesis), but it is hard to go past Ghosts on Every Corner as one of the most impactful art projects to emerge from Ōtautahi in 2025. Numbers generally don’t lie – tentative counts suggests more than 10,000 people visited the Pūmanawa Gallery space at the Arts Centre in the five week run that Ghostcat’s scratch-built recreations were on display, a huge figure for an independent project. Additionally, the book documenting and expanding the project, featuring striking photography by the super talented Dave Richards, has proven popular, selling more than 700 copies on pre-order before being placed on the bookshelves of retail outlets. It would be fair to say that Ghosts on Every Corner struck a chord.
What made this project so impactful? The foundations are, of course, found in Ghostcat’s incredible ability to craft his work as intricately detailed, seemingly lived-in constructions, weathered and layered in a way that invites deep consideration and a sense of familiar experience. Despite their small size, they feel like places we can inhabit, they feel real and are tangible and tactile, a quality that is increasingly important in a world dominated by the potential of digital and AI-created imagery. To witness people scanning these works of art, leaning in, invited to remember their connection to these places, was to see the way people associated with the these works of art and their purpose.
The second layer was obviously the role of nostalgia, and encouraging people to consider the role these places, tattoo parlours, record stores, video game arcades, cafes, shaped our lives, collectively and individually. People have remarked about the way Ghosts on Every Corner allowed them to reminisce, but also to reconcile their connection to place, to properly farewell these places after losing many in a very abrupt manner (it is worth pointing out that not all of these places were destroyed in the earthquakes – some had already evolved into new forms by 2010/2011, affected by forces of commerce and social trends). Countless visitors recounted their personal attachments to place, both those in the exhibition and locations beyond the show’s scope. This reflected the project’s intention to be both highly specific and yet, universally evocative. While Ghosts on Every Corner spotlit local memories, it also can be considered as a lens to reflect on the corner stores, the food joints, the video stores, that everyone knew growing up – not just in Ōtautahi, but in any town or city across Aotearoa and the world. Ghosts on Every Corner acknowledges that places shape us and give us identity and community. Change does not have to be expedited by a natural disaster, change is inevitable, sometimes gradual, sometimes internal, but always inevitable.
This sense of connection is another key layer to Ghosts on Every Corner. The project was built upon conversation, upon a recognition of community. Whether it was friends, family, workplaces, sub-cultures, or disparate crowds, the stories of Ghosts on Every Corner revel in the coming together of people. Reflecting this, the project was shaped by input from a wide range of people – from suggestions of places for Ghostcat to build, to the stories and recollections gathered for the book’s chapters. Ghosts on Every Corner was created by a larger community. People have seen themselves as part of the creation, they have felt connected to the outcomes. This layered quality, this ability to connect with people is where Ghosts on Every Corner gains its potency. A touching, celebratory project, it has made people smile, cry, dream and talk. That seems like a truly valuable impact.
The Ghosts on Every Corner book is now available in selected book stores.