“Your favourite artist’s favourite artists” – it might seem braggadocious as a tagline, but in the case of Sam Emerson of Offline Collective, it reflects the way his work amplifies other creatives – from providing the atmospheric and evocative backdrops for musicians and festival stages, to his collaborations with artists in an increasing number of public projection-based installations. Deeply immersed in his craft and constantly exploring new ideas, Emerson continues to evolve his work technically and thematically, from audio reactivity to expressions of cultural identity. His recent public works, Hurihanga, produced with Flare Ōtautahi Street Art Festival and The Christ Church Cathedral, and Ruruku, produced with graffiti artist Drows for Tīrama Mai 2025, have suggested new possibilities for urban art, transforming architecture with striking sound and moving image, alternately beautiful and fiery. Discussing these works and his career trajectory, our conversation with Sam Emerson was wide-ranging and revealing of art’s ability to transcend defined parameters…
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Thoughtful reflections on the ever evolving street art, murals and graffiti scene in Christchurch, New Zealand